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Blu-ray player from Sony. Also capable of playing videogames. Sony expects the average consumer to spend at least $500 to watch overpriced HD movies on a format that will almost certainly fail (see: Betamax, UMD). Sony succeeded with the PS2 because it had mass appeal. You weren't required to own a $3,000 HDTV and $40/month Internet service to enjoy its full capabalities.
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