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Definition: The act of aggressively mismanaging an organization, brand, or estate by draining its financial resources and ruining its reputation until it becomes a "hollowed-out shell." It involves spending money on everything except what actually makes the entity functional, effectively driving the value to zero while still standing at the helm. The Process: 1. Burn: Spending the liquid assets on vanity projects or short-term gains. 2. Tarnish: Treating the core mission or the people involved with such "shitty" disregard that the brand name becomes toxic. 3. Donald-Trumped: Leaving behind a worthless entity that exists on paper but has no actual pulse or power.
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