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The interpretation of cultural phenomena—rituals, artifacts, practices, institutions—as texts laden with meaning. Cultural hermeneutics draws on anthropology, philosophy, and critical theory to understand how cultures make sense of themselves and the world. It treats a handshake, a festival, a fashion trend, or a social media challenge as symbolic acts that reveal underlying values, power structures, and worldviews. Unlike purely quantitative approaches, cultural hermeneutics prioritizes thick description, context, and the insider’s perspective. It reminds us that culture is not a set of raw facts but a living, contested web of meanings that must be interpreted, not just measured.
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