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The cultural and [economic system] that makes relentless consumption the central purpose of life and the primary measure of success. Under the tyranny of consumption, happiness is purchased, identity is branded, and rest is just an [opportunity] to shop. Those who cannot or will not consume sufficiently are stigmatised as failures or killjoys. The tyranny of consumption drives ecological destruction, personal debt, and a perpetual sense of lack. It transforms citizens into consumers and treats every human need as a market [opportunity].
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