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The process by which [consumerism] itself—the attitude, lifestyle, and ideology of consumption—becomes packaged as a product to be bought and sold. This includes selling “minimalism” courses, “anti‑[consumerism]” merchandise, and “sustainable living” brand kits. Even the critique of consumerism is turned into a commodity: books on how to escape the rat race become bestsellers; documentaries about overconsumption are streamed on devices made for overconsumption. The commodification of consumerism is the ultimate absorption of dissent into the market, where every [alternative] is immediately repackaged for sale.
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