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The process by which the very act of consuming—once a means to satisfy needs—becomes itself a commodity to be packaged, marketed, and sold. Under commodification of consumption, experiences are turned into products: dining out becomes an “experience economy” event; holidays become curated packages; even leisure is sold as “wellness subscriptions.” The boundary between use and purchase dissolves: you don’t just buy a coffee; you buy the “coffee shop lifestyle.” This phase of capitalism monetises not only things but the time, attention, and identity involved in their acquisition, deepening the reach of market logic into everyday life.
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