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A field inspired by Social Cultology, dedicated to studying how the definition of "cult" is socially, culturally, and ideologically determined. Critical Cultology examines why some groups are labeled cults while others with similar structures (military units, political parties, corporations) are not, depending on the point of view and interests of the labeler. It analyzes the power dynamics behind cult designations: who gets to define deviance, how stigma is applied, and how the term is weaponized against marginalized or alternative groups. The field does not deny that harmful groups exist but insists that "cult" is not a neutral descriptor but a political tool.
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