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A form of bigotry directed against the placebo effect itself—treating it as an enemy, a fraud, or a sign of weakness. The anti‑placebo bigot insists that any response to placebo is mere “imagination” and that acknowledging placebo effects undermines “real” medicine. They may oppose the use of placebo in clinical trials, reject the ethical use of placebo treatments, and attack researchers who study placebo mechanisms as “pseudoscientists.” This bigotry ignores decades of neuroscience showing that placebo effects involve real brain changes and can be ethically harnessed.
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