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A term for mobile apps or games whose promotional ads or store page images promise engaging, high‑quality gameplay, but the actual experience is an endless barrage of forced ads—video ads after every action, banner ads covering the screen, pop‑ups that can’t be closed. The app becomes borderline unusable; the “game” is just a container for ad revenue. Adbait exploits user curiosity and the hope of a fun experience, delivering instead a frustrating loop of commercials. It’s a cynical business model where the user is not the customer but the product being sold to advertisers.
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