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The study of social reactions—especially outrage, praise, silence, and pile‑ons—using Kremlinological inference. Reactionologists analyze response patterns, timing, coordination, and the strategic use of hashtags or silence to deduce the hidden dynamics of online mobs, PR campaigns, and political spin. Just as Sovietologists watched who sat next to whom at the May Day parade, reactionologists watch who replies, who retweets, who “likes” and then un‑likes, and who conspicuously says nothing. The field reveals that reactions are not spontaneous but often orchestrated, and that the absence of reaction can be as telling as an explosion of anger. Reactionology is essential for understanding cancel culture, astroturfing, and the emotional economy of platforms.
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