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The study of social reactions—how they are constructed, amplified, and weaponized in public discourse. Reactionology examines why some events trigger massive outrage while others are ignored, how media and algorithms shape emotional responses, and how reactions are orchestrated by political and commercial actors. It draws on affect theory, media studies, and social psychology to analyze everything from moral panics to viral cancellations. Reactionology reveals that what feels like spontaneous public anger is often structured by platforms, pundits, and power. It helps explain why some scandals explode and others vanish.
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