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A critical tradition within mass media studies that focuses on how media institutions reproduce power relations, naturalize dominant ideologies, and serve capitalist interests. Drawing on the Frankfurt School, British cultural studies, and political economy, it examines media concentration, propaganda models, representation politics, and the role of media in manufacturing consent. Critical analysis of mass media rejects the idea of a neutral “marketplace of ideas,” revealing instead how media systems are structured to amplify certain voices while silencing others. It remains essential for understanding both legacy media and their digital successors.
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