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A foundational field that examines the institutions, practices, and effects of mass media—newspapers, radio, television, film, and later digital platforms—as they shape public consciousness, culture, and politics. Mass media studies analyzes production, content, and reception, drawing on sociology, political economy, semiotics, and cultural studies. It investigates how media industries are structured, how messages are encoded and decoded, how audiences make meaning, and how media technologies influence social change. Though often seen as “traditional,” mass media studies provides essential frameworks for understanding the digital ecosystem.
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