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A shorthand for the family of fallacies where someone dismisses an argument by labeling it with a dismissive category (postmodernism, relativism, conspiracy theory, etc.). "This is whiskey" means "this is that thing we've already decided is bad, so I don't have to engage." The fallacy lies in treating category membership as refutation. The label doesn't do the work of argument; it just signals which team you're on.
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