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A term from research methodology referring to the factors that can influence a study's results, specifically highlighting the gap between controlled experiments and messy reality. Internal Variables are the conditions carefully managed inside the study—the specific lighting, the homogeneous participant pool, the standardized instructions. External Variables are the chaotic, real-world factors that exist outside the lab—distractions, peer pressure, lack of sleep, economic stress, and the general unpredictability of life. A study's failure often comes from perfectly controlling the Internal Variables while completely ignoring the External ones that actually drive behavior in the wild.
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