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The study of how people behave when they're playing games, from the cooperative (teamwork, strategy, shared victory dances) to the competitive (smack talk, rage quitting, blaming lag) to the bizarre (players who spend hours just decorating their virtual houses). It examines why gaming communities develop their own languages (GG, noob, pwned), why some players become toxic (anonymity plus frustration equals disaster), and why watching someone else play games has become a multi-billion-dollar industry (parasocial relationships, mostly, plus it's easier than playing yourself).
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