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The specific analysis of group behavior in online spaces, from the hive mind of Twitter mobs to the intricate social hierarchies of Discord servers. It explores why subreddits develop their own languages and [inside jokes], why Twitch chats turn into [incomprehensible] cascades of emotes, and why every [Facebook group] eventually devolves into either overwhelming positivity or bitter factionalism. Digital sociology reveals that the internet didn't create new social dynamics; it just gave existing ones fiber optic cables and anonymity, which is like giving a toddler espresso and a megaphone.
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