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The study of how groups of people collectively develop, maintain, and argue about their shared ways of knowing. It examines why scientific communities sometimes cling to outdated paradigms (because the old guys who established them are still alive and grant-reviewing), why conspiracy theories spread so effectively (because they offer a simpler, more emotionally satisfying epistemology than the complicated truth), and why "common sense" is different in every culture (because knowing is a social activity). It's the field that reveals that even our most cherished "facts" are often just things we all agreed to stop arguing about.
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