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The recursive discipline of applying social scientific methods to the community of social scientists themselves. It's the study of the academic tribes, their rituals (conferences), their status symbols (citations, tenure), and their origin myths (the "founding fathers"). It examines why certain theories become fashionable and others are forgotten, why some departments are feuding and others are allied, and why the phrase "paradigm shift" is used so often it has lost all meaning. It's sociology for sociologists, and it requires a high tolerance for inside jokes.
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