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The booming industry of gadgets, apps, and expensive mattresses designed to optimize your slumber, but which primarily serve to make you anxious about how poorly you're sleeping. This includes smartwatches that guilt-trip you about your REM cycles, "white noise" machines that cost $200, and "smart" beds that adjust firmness but require a firmware update at 3 AM. The ultimate goal of sleep technology is to quantify your rest so precisely that you can finally have data to support how exhausted you feel.
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