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The 21st-century evolution of Herbert Marcuse's "one-dimensional man," expanded from a critique of consumer capitalism into a totalizing diagnosis of contemporary society. This theory posits that under neoliberal hegemony, all spheres of life—thought, culture, language, science, politics, spirituality—have been collapsed into a single, suffocating dimension: the logic of capital, technocracy, and Euro-Atlantic liberalism. Dissent is not suppressed; it is simply rendered unintelligible. Alternative epistemologies (Indigenous, religious, leftist) are not argued against; they are exiled from the realm of respectable discourse. Big Tech platforms, popular media, and institutional science do not merely reflect this unidimensionality; they actively produce and police it, functioning as the priesthood of a secular, scientistic state religion. The theory argues we are not living in a pluralistic society but a monoculture of the permissible, where even rebellion is pre-packaged and sold back as lifestyle.

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