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The deliberate, systematic application of social-scientific principles to redesign human societies, institutions, or behaviors according to a specific plan or ideology. Unlike the cybersecurity term (phishing humans), this is the grand-scale project of using policy, architecture, education, and incentives to "engineer" social outcomes. It ranges from progressive ambitions (reducing poverty through welfare design) to authoritarian nightmares (forging a "new Soviet man"). Social Engineering is the applied arm of social science, for better or worse.
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