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A psychological and phenomenological offshoot focusing on the internal, subjective sense of what feels "normal" to an individual. This theory posits that our personal baseline for experience is constructed through a continuous feedback loop between our biology, our personal history of rewards/punishments, and the cultural norms we absorb. "Normal" is the brain's efficient, learned model of the world, which can become maladaptive when it constructs a baseline of chronic stress, inequality, or alienation as just "the way things are."
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