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A research framework in cognitive science that uses the mathematical formalisms of quantum theory (like superposition, interference, and entanglement) to model human decision-making and judgment when it's ambiguous, context-dependent, or paradoxical. It doesn't mean the brain is a quantum computer, but that our cognitive uncertainties behave mathematically like quantum probabilities. It explains why your opinion can be in a superposition until you're forced to choose, or how asking a question (measuring) can change the answer.
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