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A man (typically in his late teens to 30s) who adopts a performative “alpha” persona marked by gym mirror selfies (upper body only), permanent black sportswear, and a diet consisting largely of Monster Energy and Carling. Often associated with blacked-out BMWs or other tastelessly modified cars, an inflated sense of toughness, and online “sigma male” or Andrew Tate–adjacent views. Characterised by emotional insecurity, toxic masculinity, and a hair-trigger temper — particularly after a few pints — making them prone to unnecessary pub confrontations and loud declarations of dominance over trivial matters. Synonyms: Fuckboy, Roadman, Gym Bro
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