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"Going Snowbreak" or "going Snowbreak route/mode" means when a game (usually a Gacha game) switches its direction to focus more on fan service. It's a reference to the game Snowbreak Containment Zone, which was originally failing financially but bounced back up after going all in on fan service, going as far as increasing the breast size of old characters, removing all male characters or genderbending them into female.
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