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At one time, in the South Korea, there was a rumor that if students had the S-shaped emblem, they could go to a prestigious university (Seoul National University), and if they had the letter III, they could get a score of 300 on the College Scholastic Ability Test, which led to the Onata incident in which test takers secretly removed the Sonata III emblem. Therefore, there were many Sonata IIIs with the letters S and III missing from the emblem and for this reason, Hyundai Motors implemented a free emblem replacement service.
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