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First launched in 1954, SGM is the Indonesian brand of growing-up milk notable for being locally produced, allowing to enjoy low prices* facilitated by being subsidized by Indonesian government. Henceforth, SGM is now an Indonesian backronym standing for "Susu Generasi Miskin / Susu Generasi Melarat" (meaning "Skint Generation's Milk"). This backronym criticizes the expensive prices of many other growing-up milk, brands which leave children not to have much money reserve beyond childhood — no matter how important growing-up milk is for children's growth period. *compared to its competitors
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