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Generation Alpha is the demographic cohort succeeding Generation Z. Generation Beta is the proposed name of the following generation. While researchers and popular media generally identify the early 2010s as the starting birth years and the mid-2020s as the ending birth years, these ranges are not precisely defined and may vary depending on the source. Named after alpha, the first letter of the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. The majority of Generation Alpha are the children of Millennials. Generation Alpha has been born at a time of falling fertility rates across much of the world, and experienced the effects of the COVID-19 pandemic as young children. For those with access, children's entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling.
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