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To run the gauntlet is when you take on a very risky task which may result in injury, physical or verbal abuse, ridicule or shame. It can sometimes be played as a dare or challenge especially after consuming a large quantity of alcohol. If all goes wrong the consequences can be quite brutal to either yourself, someone else or a business or organisation i.e loss of a busineses reputation or a significant fall from grace. However, if all goes right then it installs a sense of pride and relief, though regardless of the result it will be a lesson learned and the task will never be repeated.
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