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An idiomatic expression 1. A phrase signaling the most important or impactful part of a statement—similar to “the heart of the issue,” “the real kicker,” or “the crux of the matter.” 2. A slang expression indicating exceptional performance, like “killing it,” “cooking,” or “crushing it.” Origin: Coined accidentally in May 2025 by Steve Heimler (host of Heimler’s History on YouTube) during an AP U.S. History review livestream. Initially used in place of an existing idiom, the phrase quickly became an inside joke within the Heimler community upon realizing it wasn’t a real expression. Over time, it took on a dual meaning—highlighting a key point and, later, signifying doing something exceptionally well.
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