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"Cartiana" is a fan-created term that merges the names of Playboi Carti and Ariana Grande, representing the crossover between their fanbases. The term was first coined and popularized by TikTok user lovesoffthetable, known for posting Ariana Grande edits. Their viral TikTok, which combined Ariana’s “the light is coming” music video with Playboi Carti’s song - "EVIL J0RDAN," sparked a trend of blending both artists' music and aesthetics.

Since then, "Cartiana" has gained traction across social media, especially following the release of both artists’ albums in March 2025 - Carti’s on the 14th and Ariana’s on the 28th. Fans on X (formerly Twitter) united under the phrase, committing to streaming each other's favorite albums. The fandom collaboration was further solidified when Ariana’s fans helped Carti’s album maintain its #1 spot on the Billboard charts as Selena Gomez and Benny Blanco’s collaborative album, "I Said I Love You First", debuted at #2.

Excitement peaked when Playboi Carti interacted with the movement, reposting a tweet from arianatorswildt celebrating Ariana’s album performance. While some fans saw this as a supportive gesture, others interpreted it as mockery. The discourse intensified on April 2, 2025, when Carti shared the cover of Eternal Sunshine Deluxe: Brighter Days Ahead on his Instagram story. This further intensified the fans begging for a collab.

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