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Chooch (noun, verb) A term of endearment or admiration, used to describe a person, regardless of gender, who embodies charm, confidence, and positive energy. It is the non-binary version of “chula” or “chulo.” To adjust, finesse, or improve something with skill, care, and a positive touch. Note: “Chooch” carries a positive connotation and is often used to uplift or encourage someone or something.
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