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a series of "brainrot" jokes that emerged after 2022 valentines, which all reference a comment donatella versace made on an instagram post of bella hadid. typically identifiable with [the last word] of the phrase being in all caps and a [purple heart] following right after. examples include the infamous "mama a girl behind YOU💜" and "can we go to [ellie and mason HOUSE] 💜"
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