Customize - Urban Dictionary Store

Pro Customization

Create unique products with your own words and definitions

Preview

Personalize Your Design

Your Word

Your Definition

Former EA CEO and Unity CEO, among other things.

In the gaming sphere, those who know of him have a very negative opinion of him, for good reasons. He is part of the easily hatable executives in the video game industry, think of Andrew Wilson and Bobby Kotick, who somehow don’t have much interest in it, yet is in high positions. People like him have shitty ideas that somehow get implemented, ruinning the gaming industry.

In 2013, while he was CEO of EA, he suggested to investors (who they too have no idea or actual interest in the gaming industry except the money) that in the Battlefield FPS, players could pay to reload if they no longer have ammo. In the audio it is so clear he doesn’t play games in anyway, thinking just being a whale is enough. He would later resign due to EA’s financial performance…

In 2023, he tried to implement a fee for simply downloading a Unity Game, not for buying the game, no; for downloading. So if you wanted to fuck someone over, just install and uninstall their game and they would have to pay. Ultimately, the good thing is that he and others would resign, thinking that the world just “doesn’t get having so much money”, but the damage was done. (See Enshittification) Unity would later change its fees to be more reasonable, but most developers who worked with the engine had moved away.

Goes to show that money can save your ass when you fuck up so bad that people think you’re doing it on purpose or are just THAT incompetent and out-of-touch…

Text fits