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used commonly by Brazilian UFC fighter and double champion Alex Pereira usually to celebrate or in casual greetings. 'chama' can also be used as a sign that you are aware of his existence in general or are a fan of him. Pereira himself says it in pretty much any found footage of him as a brand-establishing tool and just cause he's a chill guy who lowkey doesn't gaf. in Portuguese, chama could be roughly translated to 'let's go', 'come on', 'fire', and 'call me', say 'chama' in any UFC fan's vicinity and you will most likely be loved.
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