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An internet meme that began as a simple website with a countdown to 12:AM EST July 1st, 2006. In general determined to be an ARG, interest in the site was fueled by alternate speculation, such as the possiblity of a terrorist site, an in-depth advertisement, or even the worlds most elaborate screamer. As the numbers counted down, the site was pummeled by traffic, and discussion raged at sites like YTMND and GameFAQs. When the timer finally hit 0, the people able to actually get through the traffic saw that the site was a social experiment, designed to "determine the reactions of the internet public to lack of information." The page contained a concise FAQ and a link to a final message, an mp3 containing Monty Pythons "Always look on the bright side of life."
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