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1. When an individual, organization, or political group promotes or implements a seemingly eco-friendly initiative that is more about self-satisfaction or public image than delivering meaningful environmental benefits. Often overlooks practical solutions or creates unintended negative consequences elsewhere. 2. When an individual or group engages in performative or self-indulgent environmental actions that are designed to make them feel good or look virtuous but provide little to no actual environmental benefit. 3. A form of virtue signaling disguised as eco-consciousness. See also Green Wash.
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