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In internet/brainrot lingo, a "those who know" refers to a shortform content genre of videos or images that begin or show an innocent situation, but end with a weird, horryifing or abstract ending with minimal context. This genre is usually coupled with a text saying "Those who know", followed by emoijs or pictures of an altered trollface(usually coupled with a phonk song or [disturbing] music), implying that those who know the context behind the video are disturbed and know the truth, while those who don't are left [blissfully ignorant]. This type of video has been used in ironic internet humour to exaggurate things like "still water"(or replacing the text with more humourous text like "Thise who shit in they hands and throw it at people") with it being combined with other brainrot phrases like "balkan rage" and "trollface crashout". Before large scale ironic humour on brainrot, "those who know" was usually tied to a picture of mr [incredible] becoming uncanny under an image.
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