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The longtime unofficial mascot of the Standard Oil company and its agents; part of a branding initiative which contained the red-on-white "Esso" brand in a blue oval, next to which was posed a yellow-on-white honeybee carrying a petrol jerrycan instead of a jar of honey. The local filling stations issued snappy uniforms with the attendant's name next to the logo of the Esso Bee. The promotion immediately caught the imagination of the motoring public, who affectionately referred to all of the folks working for Mr. Rockefeller as the local "Esso Bees" - a moniker which the company embraced with pride.
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