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Recently, attention has turned to Gen ZAlpha, born between 2006 and 2012, dubbed "(in)betweeners" bridging Generation Z and Generation Alpha. Shaped by the challenges of the climate crisis, economic recession, and the ongoing pandemic, they display resilience and creativity, influenced by pivotal events like the pandemic. These youths have the potential to be creative digital entrepreneurs, valuing both their talents and others'. In the era of the fourth industrial revolution, featuring AI, XR, robotics, 5G, and supercomputing, they navigate a vibrant world of Family and Video Games, with adventures in Fortnite, creations in Minecraft, and virtual encounters in Roblox. Kidfluencers shine as rockstars on the YouTube stage, embodying a digital contrast to their parents' experiences.
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