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A quantum superposition wherein a piece of media (such as a film, television or streaming series, etc) is simultaneously "woke" and "not woke" until that piece of media is either a financial success or failure - at which point, whiney conservatives on the internet will label it "woke" if said media bombs and "not woke" if it succeeds, thereby resolving the superposition. This strategy handily allows them to maintain their delusional worldview and avoid acknowledging the reality that the majority of the population, progressive or otherwise, just isn't that bothered by, for example, a black woman in this or that Star Wars show.
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