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Most likely from the spanish word "bulla" (pronounced boo-ya) meaning "racket" (in the sense of a lot of noise). Earliest documented use of the word thus far: Used by the Latino hip-hop group Cypress Hill on the album Cypress Hill, which was released on August 13, 1991. Originally used in the same way as "BANG! GOTCHA!", the definition has expanded with popularity and is most commonly used as an exclamation of triumph, in the same way as "Gotcha," or "So there!" or "Hah!".
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