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'The Jump' in online media refers to a large block of inline advertising separating a page of text. It is a form of advertisment commonly used by bloggers and tech-press, but creates a major distraction for readers. The web-equivalent of the commercial break. The use of the phrase "More after the jump..." signifies that a reader should scroll down past the adblock for further on the story, as with "More after this word from our sponsors" on television.
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