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Minaj and her fans, known as the Barbz, embraced the imagery. Minaj and the Barbz began referring to the lead-up to the album as a journey to Gag City, a reference to the LGBTQ slang term "gag," meaning to be awestruck by something. ADVERTISEMENT. The phrase was initially used ironically between fans regarding the lack of promo/info on Pink Friday 2 despite Nicki saying 'gag city'.
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