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Noun: a person or company who engages in whatever socio-economic, political, philantropic cause is being heavily promoted by the public in general as a fad for the given time. Fadtivists love to appear loud and proud about whatever cause that will make them appear in a superior light, or simply generate more revenue for the company. Fadtivists can be spotted at times by comparing the societal or economic privilege they think they have with those they are advocating for. It can come in any civil rights flavor involving perceived injustices.
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