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When a Search Engine secretly records your activity or an "Assistant Surface" (Google Home/Alexa) or "AI Virtual Assistant" (Cortana/Siri) listens to your background conversations in order to tailor search results and display ads. In reference to Ask Jeeves, a search platform, launched in 1997 that allowed users to enter a natural-language query into the search box, and the virtual "valet" would come back with the answer.
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