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Mascot Horror refers to a subgenre of the horror genre of video games that emphasizes its use of elements that primarily appeal or are meant for a younger demographic. This includes things such as themed restaurants, amusement parks, toy factories, elementary schools, and other things that start out ordinarily as child-friendly, but have a darker twisted point beneath the surface. The most common feature of it is the "mascot", a bankable large creature that is typically hostile and serves as the face of the franchise. This creature is typically not human and easily recognizable. Other elements that are involved include lore related to children, such as using the toys to remain young forever, experimenting on children, and so on.
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