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Description of Amateur Graphic Design. A phrase used by the Graphic Design community and coined in response to the excessive application of amateur visual compositions often of a 'graphic' style. The term is used by the Graphic Design community in response to contemporary artists attempting to diversify their own visual repertoire. The resulting aesthetics are characterised by overcomplicated, naive and garish 'designs', which are a masquerade for a lack of substance to the art project itself. See also 'Dog's Breakfast' 'OTT' 'More isn't More'
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