Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
The name of general marketing strategy geared toward the disassociation of Private Businesses, Public Works, and Local events/areas of some historical importance from the more well known regional title “The Illinois Valley” or “The IV” to its aforementioned name. Stemming from its association in some objective proximity with Starved Rock State Park. Said strategy noted to be very unfavorable with locals, promoted mostly by ineffectual business owners and small town pseudo-celebrities on social media platforms.
Text fits
Save
Cancel